Some organizations want to be seen as an authority within their industry, some try to bring them closer to their customers, others work to humanize their brand, and so on. McDonald's, for example, has been using creative PR tactics to portray Latest Mailing Database as a "fast food restaurant for the people." To show its gratitude to women on International Women's Day, McDonald's has inverted its famous double-arch logo, mimicking the letter "W" for women.
They actually flipped the logo sign in front of a Latest Mailing Database in California and temporarily changed the logo on their social media profiles. The PR stunt not only helped McDonald's catch the public eye, it also Latest Mailing Database showed the world how much it appreciates women and their role in society, making it a modern and caring brand. McDonald's logo upside down Sometimes PR is used to mitigate the consequences of a negative event that damages a brand or an individual's reputation.
When there was an unexpected chicken shortage due to logistics problems at KFC, humor effectively solved the embarrassment. The well-known fast-food chain released a print ad that turned the KFC logo into an empty trademark bucket of "FCK" and an Latest Mailing Database apology, bringing the irony of the situation to the forefront. PR techniques have been successful in bringing smiles to people, allaying public dissatisfaction, and gaining more positive exposure to the brand.